Why Join The Postcard?
The easiest way for local San Diego Businesses to reach thousands of San Diego locals- without the cost of doing a solo mailing campaign all alone!
Local San Diego Advertising
Reach 10,000+ homes with a professional designed Community postcard every 3 months.
At Go Local San Diego, we make direct mail simple. Our Community Card helps feature local businesses small or large (just like yours!) reaching thousands of local San Diego households with beautifully designed, high-impact postcards. It’s affordable, consistent, and actually gets seen – no algorithms, no ad fatigue, just real visibility in your own neighborhood.
Unbeatable Price
Pay just 2.2-6.2 cents per delivered card opposed to 70-80 cents plus for other full service options to fit your budget.
Not Junk Mail
With multiple valuble offers people keep these cards. Avg. 2.5 per household - so everyone in the home sees it.
No Competitors
Your business will get exclusive expsoure by being the only one in its niche. No other competition is allowed.
Consistency Is Key
Regular brand exposure keeps you top of mind with ongoing recognition - your brand is there when they need you.
No Flipping Pages
Every business has a front page ad. Instantly reach about 10,000 local buyers with nearly 100% exposure.
Unmatched Quality
Beautiful, full-color, thick and 14 point UV gloss card stock that screams look at me. Our postcard stands above the rest.
Tiny Billboard
This postcard is HUGE! At 12" x 9" in size, this will be the largest piece of mail in the neighborhood.
Trackable
By using promo codes, special offers, or QR codes, you can easily measure the return on your investment.
Full Service
Design, printing, postage, organization, paperwork - it's all taken care of so you can focus on your business.
What Is Go Local San Diego?
Why It works
How It works
Who it's for
OUR CARBON FOOTPRINT
We know that the City of San Diego is all about sustainability. We are no different. Go Local San Diego is committed to sustainability, actively reducing our carbon footprint through eco-friendly practices, continually improving our processes, and minimizing waste.
Here are a few steps we’ve taken:
🌲 We utilize EDDM, a program offered by the United States Postal Service. USPS has set goals to reduce its carbon footprint by 40% by 2030 (eg, improving efficiency, reducing transportation, and acquiring more electric vehicles).
🌲 We are huge proponents of recycling. We believe having several businesses on one postcard, rather than multiple companies sending out numerous cards, saves on excess waste.
FAQ
Frequently Asked Questions
In San Diego County, we currently mail postcards to Poway, Mira Mesa, with Scripps Ranch coming soon.
If you have it. No need to go out of your way. Ad design is included! We simply will need some of the basic information so that we can design the ad using your existing branding and then adjust it until you are happy with the final result before we go to print.
As you might know, printing and postage can have a high cost. By grouping non-competing local businesses on the postcard, everyone shares in the cost to print and mail the postcards, greatly reducing the price for each individual business.
Solo direct mail campaigns can be much more expensive, especially when you factor in design, printing, and the ever-rising postage rates. Our goal is to remove the financial barrier by connecting multiple businesses.
Not with us. Our postcards are large, and purposely designed with local San Diego businesses offering valuable deals. It’s the kind of mail people actually look at. People keep them on the fridge or counter- and refer back to them when a service or product is needed.
Not at all. There’s no ongoing contract required. Although, we highly recommend doing at least 3 mailings in a row. Repetition is key for a customer to remember your ad and service. Imagine if you saw a billboard once, would you be able to remember it? Businesses who do multiple mailings find better results with repetitive advertising.
Once the postcard is finalized, it typically takes about 2–3 weeks for the cards to be printed, processed, and delivered to households.
Social media is great, but it doesn’t always reach local customers consistently. Our postcard puts your business directly into the hands of people in your community- no scrolling, no algorithms, just real visibility. Our Community Postcard could be a perfect way to have collaborative marketing alongside digital.
Yes! The 12X9 oversized Community Postcard is impossible to miss in the mailbox. It’s bold, full-color, attention grabbing design combined with it’s thick, solid feel in your hand will not blend in with other mail. This gives your ad high visibility.
Great question! We sort the each area by income and mail to the top 10,000 mailboxes by income. Additionally, routes can be selected in terms of quantity to maximize local exposure.
TRYING TO GROW A BUSINESS WITHOUT professional guidance and Networking can be grueling
In addition to an oversaturated market and high operating costs, there are further challenges: hiring new staff, competing on prices and wages, securing access to funding, cutting costs, burdensome regulations and bureaucracy, and the struggle to retain good help. Marketing might be the last thing on your mind.
How can Go Local San Diego be helpful your business?
#1
Helping you become a recognized leader or expert in your niche in your chosen area.
#2
Assistance in achieving sustainable growth with a loyal customer base.
#3
Taking marketing off your plate to improve efficiency, productivity, and customer satisfaction.
MYTHS THAT KEEP BUSINESSES INVISIBLE
“Social media is all I need.”
FACT: 80% of posts never get seen unless you pay for ads. Paid social ads? Gone in seconds. But this mailer? It lands in front of eyeballs and gets read.
“People don‘t read mail anymore.”
FACT: 90% of the mail is opened. This extra-large postcard is impossible to miss. It really will stand out when consumers sort through their mail.
“Word-of-mouth is enough.”
FACT: Yes, but unpredictable and unreliable. USPS states there are nearly 2.5 people per household. This mailer could show 20,000+ locals your business.
“Direct mail is way too expensive.”
No question, direct mail is an expensive way of marketing. The advantage of collaborative advertising postcards is that they are a fraction of the cost.
“Direct mail doesn’t work.”
Customers don’t always impulse buy. With multiple coupons on the postcard they don’t trash the card. By keeping it, your business is right there when they are ready.
“I really don’t need to advertise.”
Only advertising when business is slow can put you in a bad spot. Consistent advertising keeps customers coming in year-round and stops downturns.
A local business like you.
Born and raised here in San Diego, I’ve married my best friend and our baby girl is growing before my eyes. Over my life I’ve grown several businesses- including eBay sales, graduating to professional video/marketing, and currently using both skills as a real estate agent here in San Diego.
As a small business owner, I know how challenging it can be to market your business while you’re busy running it- and how expensive marketing options are.
Go Local San Diego offers a simple, stress-free way to advertise locally without draining your time and budget. With our shared 12X9 postcard, you get premium ad space, expert design, professional printing, and delivery- all done for you.
If you’re a brand new San Diego business trying to make your mark, or an established name looking to stay top-of-mind, we’re here to help you grow through constant, community-focused marketing that actually gets seen. No gimmicks. No cold calls – only fundamental brand awareness where it matters most: your backyard.
& Laura – Owners
Our Mission
Our mission at Go Local San Diego is to help San Diego businesses get exposure in their own neighborhoods through beautifully designed, straightforward local marketing. We believe that local advertising should be simple, affordable, and stress-free so all business owners can stay focused on what they do best.
Our Vision
Our vision is a community where local businesses thrive by constantly showing up in the places that matter most, right in the hands of their neighbors. Through astute design and strategic direct mail, Go Local San Diego is here to put your business under a bright spotlight, one postcard at a time.
Our Promise
As entrepreneurs ourselves, we love seeing small and large businesses thrive and prosper. Our promise is to prioritize clear and open communication, ensure you always know what to expect, help you achieve your goals, and show commitment to your success.
Why Choose Go Local San Diego?
Because we get local business. Go Local San Diego is more than just a postcard. We know how to make your brand polished, professional, and trustworthy- without wasting your time or budget. Our marketing system is build around visibility, consistency, and community.
